SWIM PHILS INC. was founded in 1997 with nothing in mind but summer. When the beach scene in the Philippines was dominated by one piece and sightings of bikinis were few and far between, Nothing But H2O was established on that same year. From one small retail store after another, it soon became the prime swimwear store in the country. Nothing But H20’s commitment to offer high quality swimwear remains unchanged. Today, it has become more than just a fashion summer store. Nothing But H2O continues to provide all things you need for summer– from hats to shoes to beachmats, and to absolutely anything you can think of what you want to bring on your next beach trip. An ever-growing selection of brands within Nothing But H2O pushes its retail stores to become the ultimate summer destination.

A few years after Nothing But H2O’s success, SWIM Designer Swimwear was born. SWIM offers a complete line of high fashion, ultra chic, swimwear for all ages, and gives emphasis on the swim and lounge wear needs of the affluent fashionistas who have enjoyed Nothing But H2O’s trendy selections and are looking to enhance and upgrade to more suitable and appropriate trends for the elegant yet fashion-forward women.

Swim Phils Inc. continues to push the envelope for swimwear with its first foray in designing and producing its house brand Anemone– an evolving concept of swimwear revolution and innovation offering function and fashion no matter what age. We draw, design, and create for the woman who loves to surf, swim and bask in the sun all-year round. Crafted in the islands of the Philippines, Anemone upholds global standards and provide the fashion and lifestyle solutions while keeping with its great quality and affordability.

Today, the business includes 12 retail stores nationwide and now has over 30 brands– some of which are being distributed to top establishments in the country. Swim Phils Inc. continues to position itself as one of the top retailers in the Philippines. While we continue to grow by opening more free-standing stores nationwide, our stores‘ and products’ success are a reflection of our home office and its cultural values. Our employees share the same goal: to be creative, inspiring, and committed to continuously bring our customers the best products and services in the country.


NOTHING BUT H2O is the pioneer swimwear store in the Philippines that started in 1997. It has remained to be the country’s prime swimwear source. With 8 branches nationwide including Boracay, Davao, and Manila, each store is a one-stop-shop for beachwear, carrying all the essentials you could ever need from swimsuits that you can mix and match to cover-ups that you can wear from beach to the city.

To date, Nothing But H2O is more than just your fashion summer destination. We incorporate summer and beach lifestyle to your everyday life.

Summer never ends with Nothing But H2O.

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